About Me

I’m a seasoned IT professional with over 20 years of experience, with a particular focus on Digital Transformation and Customer Experience Programs for the past decade. My expertise encompasses solutions architecture, strategy formulation, and delivering guidance for a wide array of projects across Europe. I have a track record of driving digital and omnichannel initiatives, leading to retail innovation and personalization in sectors like Consumer Goods, Retail, Pharmaceuticals, Automotive, and Fashion & Luxury. Notable collaborations include H&M, Aldi, JLR, Safilo, Ducati, and Chiesi, where I have contributed to enhancing consumer engagement and driving technological solutions.

Head of Solution Consulting / Qualtrics

Jun 2020 - Current

• Orchestrated the pre-sales strategy for Qualtrics solutions, enhancing the sales cycle and customer acquisition.
• Provided expert guidance on customer experience architectures, increasing the understanding and impact of Qualtrics offerings.
• Collaborated closely with the sales team to identify customer requirements and develop compelling business cases to support their digital transformation journeys.
• Acted as the key technical advisor and product advocate, utilizing an in-depth knowledge of Qualtrics products to drive engagement and solution adoption during the pre-sales process. Some of the customer where I lead the technical sales are Chiesi, Pirelli, Daikin, Ducati, Alia Servizi Ambientali SpA, ING Direct

Martech Innovation Lead (ICEG) / Accenture Interactive Italy

Jan 2018 - Jun 2020

• Launched and guided a Martech Innovation team, delivering cutting-edge digital marketing technological services.
• Cultivated a strategic partnership with Adobe for Digital Marketing solutions, driving product adoption and certifications.
• Orchestrated technology strategy for JLR, contributing to Accenture's selection as their Marketing Agency.
• Collaborated with global stakeholders to align Martech strategies with overarching business goals.

Senior Manager - Digital Experience Architect / Accenture Interactive Italy

Jun 2013 - Jan 2018

• Cultivated executive-level relationships, advising clients on digital transformation strategies that resulted in enhanced digital experiences and business growth.
• Led consultative engagements, driving the adoption of digital marketing technologies and practices that align with strategic business objectives.
• Directed high-impact digital initiatives, demonstrating a strong ability to manage and influence stakeholder expectations throughout the solution development lifecycle.
• I was the Lead Solution Architect on a three-month proof of concept (POC) for ALDI South to define the digital architecture and consulting firm for the Customer Experience channels, leading to a successful bid and subsequent role as the Solution Architect for mobile and content in their overall digital transformation projec.
• Acted as the Solution Architect for Safilo's eCommerce and digital transformation project, which was recognized by Netcomm with the Best eCommerce B2B Award for Digital Channel Management.

Senior Solution Consultant Digital Marketing / Adobe Systems Italia

March 2010 - Jun 2013

• Crafted and evangelized digital marketing strategies, driving the adoption of Adobe Experience Cloud solutions.
• Engaged in pre-sales to deployment lifecycle, ensuring solution alignment with client business needs.
• Facilitated the adoption of Agile methodologies, accelerating solution discovery and delivery for enhanced customer outcomes.

Previous Roles

• Translated complex business needs into actionable technical solutions, consistently adhering to industry best practices.
• Cultivated high-performing teams, directing focus on achieving business goals and driving product innovation.

Qualtrics XM Live Milano

2023

Presented on the main stage about the intersection of Gen AI and eXperience Management, demonstrating thought leadership in applying AI to enhance customer experiences.

Customer Management Insights / Online

2021

Presented "Artificial Intelligence and Customer Relationship," discussing the use of AI in CX programs to predict trends, identify issues, and find opportunities to enhance experience and loyalty.

Customer Management Insights / Online

2021

Delivered a talk on "Strategie per la Voice of the Customer" (Strategies for the Voice of the Customer), focusing on initiating continuous improvement processes through actionable feedback, impacting revenue, retention, and reputation.

Customer Management Insights / Online

2021

Spoke on "Fidelizzazione Data Driven" (Data-Driven Customer Loyalty), exploring the key drivers of customer loyalty and the importance of data management in building trust and maintaining a customer-centric approach.

Go Tech World in Bucarest

2019

"Do you really know everything about your customers?" - I talked about how Accenture in collaboration with Google has created a Martech Solution to provide a 360 view of the customers.

SaS Analytics Experience in Milan

2019

Spoke on personalization tactics for known and unknown customers, emphasizing the significance of tailored customer journeys in driving next-best actions and offers.